PRESS RELEASE

COV-AID™ LAUNCHES 10+ HOUR STREAMING CHARITY EVENT

All Proceeds to Support Americares and Boys & Girls Clubs of America Initiatives Related to Covid-19

Featured Talent to Include Lil Jon and Rob “Gronk” Gronkowski

 

Partners Include United in Gaming, Skillshot Media, Uspech Marketing, Film Quality Services, Subnation Media, Visual Weaponry, Softgiving and KontrolFreek

ATLANTA –– COV-AID™ is proud to present a massive, multi-platform, one-day online charity event on Tuesday, May 5, 2020, at 1pm EDT / 10am PDT. The event will feature more than 10 hours of content showcasing popular gamers, athletes, artists and other personalities streamed across top social game-streaming platforms including Twitch, YouTube, Mixer, Twitter and Facebook. All proceeds will be donated to Americares and Boys & Girls Clubs of America to help the fight against COVID-19, and to support front-line medical professionals, first responders, and families most directly affected by COVID-19.

 

The event will feature a mix of interactive, live-streamed competitions and performances, plus pre-recorded content from entertainers, athletes, and other personalities. Talent will include Grammy Award-winning artist Lil Jon, Super Bowl champion Rob “Gronk” Gronkowski, and many others.  Additional talent will be announced.

 

COV-AID is an egoless alliance of talent, distribution and nonprofit partners coming together to fight COVID-19. Event organizers and logistical partners will earn no revenue from COV-AID. All proceeds will support the event’s nonprofit beneficiaries and their work.

 

“This is such an extraordinarily challenging time for people all over the world,” said United in Gaming Co-Founder Andrew Smoltz. “I am grateful to my partners for coming together for this event so we can help make a difference for Americares and Boys & Girls Clubs of America, and the essential workers and families they support.”

 

Skillshot CEO Todd Harris added: "Everyone is at home. Everyone. Some people are feeling isolated and we figured this was a great moment for digital-native talent to step up and take the lead in bringing people together, albeit remotely, to enjoy each other's company while also addressing the urgent challenges we all face.”

 

“We're especially thankful for our amazing talent, all of whom are all donating their time to participate in this event,” added Uspech Marketing Consultants Founder Jennifer Erdman. “No one involved in COV-AID is taking any fee or percentage, which allows us to ensure every penny raised goes directly to these two essential organizations at this critical time."

 

Americares is providing desperately-needed personal protective equipment (PPE), training and emotional support to ensure health workers on the front lines of the pandemic can continue their lifesaving and life-changing work. 

“Americares is heartened to see such an outpouring of support to help health workers on the front lines of the pandemic,” said Americares President and CEO Christine Squires. “With support from COV-AID, we can provide even more masks, gloves, gowns and essential training to protect our health care heroes.”

 

Boys & Girls Clubs of America is committed to remaining open to support the children and families of front-line medical professionals and essential workers while also providing meals and virtual learning at thousands of Clubs around the country.

 

“For 160 years, Boys & Girls Clubs have navigated times of tragedy and crisis to provide safe places for kids and teens. Today, we are committed more than ever, to ensure Club staff, members, families and communities have the resources and support they need to navigate these uncertain times,” said Boys & Girls Clubs of America President and CEO Jim Clark. “Thank you to COV-AID and its partners for helping support our work during this critical time.”

 

For more information, or to make a donation, please visit cov-aid.org

 

 

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COV-AID was created, and is being produced by, a consortium of media and technology firms with close ties to the gaming and esports community, including: United in GamingSkillshot MediaUspech MarketingFilm Quality ServicesSubnation MediaVisual WeaponrySoftgiving and KontrolFreek.

 

 

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COV-AID media contact:

Melissa Sanders, Tadpole Communications

404.909.6726 | melissa@tadpolecomm.net 

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